Tag Companion Blog

June 8, 2026 • Admin

A Non-Developer Tracked an Ajax Form Event in GTM Without Touching a Line of Code. Here's Exactly How.

Argument piece comparing Ajax form tracking in GTM versus TagCompanion. GTM's accurate solution requires custom JavaScript that most marketers can't write, so they fall back to a visual workaround that measures the wrong event and quietly corrupts ad platform signals. TagCompanion generates the same network-level container without any code. Same output, different path. Ends with the honest scope.

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June 6, 2026 • Admin

Google Tag Manager Is Not a Skill. It Never Was.

Last Tuesday, a developer pushed a CSS update. A class name changed. The tracking broke. Nobody noticed until Friday when the ROAS tanked. That is the GTM problem in its most concrete form: the standard workflow produces tracking that is designed to break. No error, no alert, no warning. The data stops, and your ad platform flies blind. The complexity GTM veterans mastered was never the destination. Clean conversion data was. That era is ending.

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April 24, 2026 • Admin

Tracking Events Inside iFrames with TagCompanion: What's Possible and How

If you've ever tried to track a form submission, a video play, or a checkout completion inside an embedded widget (iFrame), you've probably hit a wall. Your GTM tags don't fire. Your GA4 reports show nothing. The button click that closed the deal is invisible to you.

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February 1, 2026 • Admin

Why “No-Code Google Tag Manager Alternatives” Fail Marketers in the Long Run

You’ve spent hours debugging selectors. You’ve published things that broke. You’ve looked bad in front of stakeholders because a tool made a simple task feel impossible. At some point, the thought crosses your mind: Maybe I should just leave Google Tag Manager. Before you do that, read this.

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February 1, 2026 • Admin

Tracking a Button Click in Google Tag Manager Shouldn't Be This Hard

You need to track a button click. One button. One click. This is the most basic thing Google Tag Manager exists to do. It took you 3 hours. It might still be broken.

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